Links (or hyperlinks) allow you to navigate from one location in a website to another with a click of your mouse. WordPress includes a good tool for creating and managing links.
Choosing link text
The text that you make into a link is very important and making a good choice here can positively impact not only the likelihood that a user will click on the link, but also on how accessible your content is for users using screen readers or other accessibility aids. It even impacts where your content appears in search rankings.
Link text should be a word or short phrase descriptive of where the user will land if they click on it.
- Do this: Get more information about employment opportunities.
- Or this: Jobs in Canada.
- Not this: For more information about employment opportunities, visit https://www.jobsincanada.com/bc-jobs-vancouver.aspx
- Also not this: For more information about employment opportunities, read more.
- Never this: For more information about employment opportunities, click here.