Skip to main content

UX Evaluation

Expert reviews & testing

stylized icon of a checklist

As the name suggests, the evaluation phase is all about ensuring what you’re designing is resonating with, and working for your users. This can mean anything from a simple expert review to quick unmoderated preference or A/B tests to more in-depth moderated usability tests. When done early and often in a project, it also ensures you can iterate upon and improve the design solution for users.

In short, without the U(ser) in UX, we’re just guessing and run the risk of creating random experiences that miss the mark. Read on for a few things we (or you) can do to ensure your solution has a better chance of success.